Hisense Unveils High-End Capabilities at CES 2025
At CES 2025, Hisense showcased its high-end capabilities with a massive 136-inch micro LED TV, priced at a staggering $100,000. This is a significant departure from the company’s usual budget-friendly electronics and appliances.
New Leadership at Hisense
The company has two new hires, including Chief Marketing Officer Sarah Larsen and Chief Commercial Officer James Fishler. In a press release, Hisense emphasized Fishler’s experience in home entertainment, appliances, and HVAC systems as crucial for the company’s growth.
What to Expect at CES 2026
Hisense will have a livestream available on Monday, January 5 at 1PM ET on its website. The presentation is expected to highlight the company’s strengths in appliances and HVAC systems, as well as its focus on the emerging RGB TV space.
Micro LED Display Technology
As both Samsung and LG have already announced their own micro LED display technologies, Hisense is likely to explain the differences between mini and micro LED display technologies. It remains to be seen if any of these TVs will cost less than six figures.
New Hires Bring Experience from High-Powered Competitors
Chief Marketing Officer Sarah Larsen emphasized a continued focus on Hisense’s fast turnaround time from concept to market as a key differentiator for the company. The new hires, Fishler and Larsen, bring their experience from high-powered competitors like LG, Samsung, and Beats.
Hisense’s Focus on RGB TV Space
In a recent interview with Tom’s Guide, Larsen emphasized Hisense’s focus on the emerging RGB TV space. This is an area where the company can differentiate itself from its competitors.
Conclusion
In conclusion, Hisense has made significant strides in terms of technology and appliances at CES 2025. The company’s new hires bring valuable experience to the table, and we expect exciting announcements at CES 2026. With a focus on RGB TV space and micro LED display technology, Hisense is poised for continued growth.
